Healthcare can be a conservative industry sometimes. Clients are careful and tend to avoid risk taking ideas. With Creative Lab, McCann Health provides free creative time for their creatives to develop new ideas without the barriers of a brief. Not only ideas but also execution are a goal of this experimental project. My task was to come up with a name, create logo and ofcourse participate in the Creative Lab. The logo reached all the creative heads of McCann Helath Worldwide and will be adopted by each of them.